Three out of Five Internet Users Take Advantage of Online Financial Services (Canada)
AC Neilson survey nicely summarises the trends for financial services usage in Canada. Neilson are never clear if its online banking only or includes "I looked at a Financial services site"
| Use Of Online Financial Services By Internet Users |
Total |
Female |
Male |
| 2002 |
50% |
45% |
56% |
| 2003 |
54% |
52% |
57% |
| 2004 |
57% |
55% |
60% |
| 2005 |
59% |
57% |
61% |
| Point change since 2002 |
+9 |
+12 |
+5 |
Most frequent activities
Checking their account balances was the top reported online service, used by 53% of all Internet users. However, the strongest gains compared to last year’s study came in the areas of paying bills (44%) and checking credit card balances (36%), both of which increased four points over 2004.
Pricing expectation
In the area of e-commerce consumers say they expect better prices from online retailers than from a bricks-and-mortar store. This expectation of better pricing online has also risen over the past several years:
| How would you expect online prices at a website to compare to prices in a store?(%) |
2002 |
2003 |
2004 |
2005 |
| Slightly /significantly cheaper prices |
63 |
65 |
67 |
69 |
| About the same |
32 |
31 |
30 |
29 |
| Slightly/ Significnalty more expensive |
5 |
3 |
3 |
2 |
Technorati Tags: online_banking
