The Bankwatch

Tracking the evolution of financial services

Google Checkout, Google Mastercard

Googling Google is a blog that tracks Google, and speculates on their future, based on some geeky detective work.

This potential development, aligns with the Yahoo /ebay alliance just announced.  As ecommerce develops, and goes mainstream, its clear that the big portals will have a large role to play relative to payments, and Banks should be aware and ensure they protect their customer base, because the opportunity for others to attract them is high.  The all important transactional moment will be a big driver of customer loyalty in the future.

» Welcome to Google Checkout, that will be $3.14 | Googling Google | ZDNet.com

Since we know Google is behind it’s registration, what is Google Checkout going to be? I think it will be a shopping cart system to help websites accept payment for their items online. The money site owners make will be deposited into a holding account at Google — just like AdSense works.

Isn’t this starting to sound a lot like PayPal? Who knows, they could even offer a Google branded Mastercard “debit card” like PayPal’s ATM/Debit Card — after all, the domain googlemastercard.com is registered to Google too.

Written by Colin Henderson

May 28, 2006 at 22:41

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