Colin

You’re right Colin, my question is really more about the implementation than the overall concepts.

They’re both great ideas in theory – the idea of a bank (who’s brand is built around their longevity) blogging about preparedness by looking through history is great positioning. I just wonder about the kind of community that can really grow.

When I look through the blog, 90% of the posts have zero comments. This says readers are less than engaged. When I click “Get Involved” it takes me to an error page.

As a move of pure positioning GBH works. And as an internal demonstrative tool, “See VPs? Blogging isn’t scary,” it’s effective. But as consumer community engagement, it’s lacking.

The strategy seems more Wells Fargo-focused, and less consumer-focused.

Meanwhile, I have nothing but optimism for the Student LoanDown. I hope they dig into their audience and put some meaningful stuff out there that the kids want to read. I’ll be excitedly keeping my eye on it.

And either way, I applaud Wells Fargo for experimenting with blogging. There’s only one way to learn, and they’re doing it.