Banks tap social networks
Finextra covers a couple of banks’ efforts in this space.
Dutch bank ING Direct, for instance, has launched a viral video marketing campaign that promotes its new ‘orange mortgage’ to renters and potential first time home buyers.
Canada’s Windsor’s Motor City Community Credit Union is also working to establish a presence on channels such as MySpace in a bid to target younger people.
Source: Finextra: Banks tap social networks to target youth market
However they missed more than they caught – here is the full list that I am aware of to date:
- VanCity: Change Everything
- HSBC: Your Point of view
- Wells Fargo: Student LoanDown & Guided by History
- Windsor Motor City Credit Union on MySpace
- ING Direct as above
- Savings & Loans Credit Union CEO Blog
tags: bank+social+networks
[...] Rubel picks up on the social network moves from Banks, and adds one I didn’t have in my list. I suspect once we dig into it, there will be more Banks is MySpace, Facebook, and the likes. Those are of moderate interest for me, and really an extension of banner ad marketing. It remains to be seen whether that’s the model vs build your own social network, a combination of both, or more likely something we haven’t seen yet. Chase Credit Cards has a promotion running with Facebook (login required) [...]
Micro Persuasion: Banks Jump to Social Nets to Reach Gen Y « Bankwatch
17/09/2006 at 22:12
[...] The opportunity to develop Bank social network sites are only limited by Banks imaginations and courage. The common thread is consumer engagement, and openness in how it is implemented online. to encourage discourse. [...]
Update: RBC Financial Group new social network site « Bankwatch
20/09/2006 at 14:01
[...] Sam, a colleague at work pointed out the ING site that I have been looking for since here: [...]
ING: First time home buyer tips « Bankwatch
16/10/2006 at 18:06