The Bankwatch

Tracking the consumer evolution of financial services

Web analytics is a new capability for bankers

Courtesy of Benry here is a fascinating site, which specialises in web analytics.  I just love it about Internet that you can always find someone who totally specialises in anything.

The goal of the Trinity mindset is to power the generation of actionable insights. Its goal is not to do reporting. Its goal is not to figure out how to spam decision makers with data. Actionable Insights & Metrics are the uber-goal simply because they drive strategic differentiation and a sustainable competitive advantage.

Source:  Avinash Kaushik

Anyhow, this Trinity concept got me right away if for no other reason than being a Matrix fan.

The matrix in this context is:

  1. Behavior analysis
    • clickstream data analysis
  2. Outcomes analysis
    • Revenue for ecommerce, or Problem Resolution and Timeliness for support sites.  Its what you expect – the WHAT
  3. Experience
    • this is getting into the head of your customer – the WHY

And even better there’s a picture. 

Relevance to Bankwatch:

Understanding customers in this new space is essential, and that requires new methods of analysis.

 

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Written by Colin Henderson

October 6, 2006 at 02:06

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