eMarketer.com – Canada Online growth rates
Some interesting stats from eMarketer on North American Internet and broadband penetration. These numbers seem lower than I had thought, but they follow usual eMarketer approach of summarising and aggregating other research, and it seems credible.
Executive Summary: Some 58% of Canada’s population is online, which is only slightly behind the US penetration rate of 63%. Broadband growth has exceeded that of the US, with 59% of households connected via a high-speed Internet connection at the end of this year compared with 44% of US households.
Source: eMarketer.com – Canada Online
The penetration is predicted to level off at close to 70%.
What is more interesting is the Internet penetration levels at different age brackets. This is the best predictor of future Internet usage, and expectation, with close to 80% in the Gen Y category.
Interesting. The numbers here are vastly different than those from comScore Media Metrx Canada Inc. In Marketing Sherpa’s special report “How to Market to Canadians Online…” they indicate nearly 70% of the population is online with over 80% of those on broadband connections. And, we’re #10 in terms of time spent online.
benry
October 27, 2006 at 17:45
I know!! I was surprised. eMarketer specialises in aggregation of other research houses’ reports, but this one seemed low to me.
Colin
October 27, 2006 at 17:56