Forrester: Only four million bloggers in Europe (20%)
I was thinking about this point earlier so this post validated what I was starting to realise.
There’s a lot of buzz around the blogging phenomenon but the numbers show that there are only four million active bloggers in Europe. However, European bloggers are very attractive to marketers as these consumers are young, early adopters of new technologies, and heavy Internet users. They also trust each other and are more open-minded than the average online consumer.
Source: Forrester: Interactive Marketing All Forrester Research
There are 56 million blogs in the world. Of those 26 million +/- are real, so Europe has 20% or so.
Lets look at the blogging tools:
- Movable Type
- WordPress
- Live Spaces
- Yahoo blogs
- Google Blogger
- Technorati
- Google Blog Search
Need I go on … 100% American. There are hosts of Japanese blogger outfits, such as Livedoor. Where are the European/ British ones? I can’t locate any at all, now that I have started to look. The top British blog is some Welshman, and he is using Typepad (Movable Type hosted).
Why is that!
Technorati tags: british+blogs
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4 million UK bloggers at iconcertina blog
November 10, 2007 at 17:16