The Bankwatch

Tracking the evolution of financial institutions

broadband help » News » Amazon downed for 10 minutes due to promotion – Too many requests take out entire web site

I love this story!  Just yesterday I posted about Amazon, and Bezos vision, and today a 1/2 price offer on Xbox takes the site down, (for 10 minutes).   First of all …. no-one died! – next lots of learning;  we can all imagine the guys in the server rooms are re-evaluating ALL their assumptions based on this experience.  I will also bet the next experience will be different, even if it is next week.

Lets reflect on the Bank.  hmmm … a series of teleconferences with dozens of participants, and zero (maybe 2) developers.  How long for a Bank to reconfigure after a catastrophic episode such as this ….  more on “The Starfish and the Spider”  and how to survive in periods of dissonance later.

The poor performance of the amazon site during the giveaway also reflects badly on the Amazon “elastic compute cloud” offering (Amazon EC2) which is designed, supposedly, to offer instant capacity to companies which need to deal with exactly this kind of sudden rush.

Source: broadband help » News » Amazon downed for 10 minutes due to promotion – Too many requests take out entire web site

 

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Written by Colin Henderson

November 23, 2006 at 17:09

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