Comments on: Got Hats? ChangeEverything.ca success story | ChangeEverything.ca

By: William

William — Sat, 09 Dec 2006 23:53:25 +0000

The ‘got hats’ story is one we’re really proud of. It was completely organic (we didn’t brainstrom this one, it just happened) and the website helped provide substantial amounts of warm clothing to Vancouverites in need during a snowstorm. Online and offline met up, and lots of good came out of it.

Plus it pushed a substantial amount of good press (TV and newspaper) and drove up traffic with a much higher than normal conversion rate (readers who register). Many of these new users participated in the site and got involved with the got hats clothing drive and started their own changes as well.

It may well have been the tipping point we needed.

By: David Saber

David Saber — Fri, 08 Dec 2006 04:10:34 +0000

Great idea by VanCity for motivating members into the community spirit. I wonder how this experiemnt will be picked up by other financial institutions? Likely a few will do really well and laggards will pick up on tail end after the few trly capitalize on concept (as usual…). I believe a number of true “community” financial institutions could find exceptional value in bringing the community together with financial institution as the focal point in assisting philanthrophy, lifestyle, schools, community events, etc.

Great pro-active experiment by VanCity Credit Union!