Comments on: "I only use email to get a hold of old people like you" http://thebankwatch.com/2007/04/04/i-only-use-email-to-get-a-hold-of-old-people-like-you/ Tracking the evolution of financial institutions Wed, 15 Feb 2012 16:44:07 +0000 hourly 1 http://wordpress.com/ By: Jim Bruene http://thebankwatch.com/2007/04/04/i-only-use-email-to-get-a-hold-of-old-people-like-you/#comment-7908 Wed, 04 Apr 2007 22:50:40 +0000 http://bankwatch.wordpress.com/2007/04/04/i-only-use-email-to-get-a-hold-of-old-people-like-you/#comment-7908 I don’t think email/sms/IM dies in the foreseeable future. Everyone need a reliable one-to-one communications vehicle.

But even if it email does evolve to business/old people channel, is that so bad for banks/CUs? I think most users would consider communications from their bank to be “business.”

Does anyone want their banker, virtual or not, showing up on their MySpace friends list? I think even the “college age kid sister” cited in the beginning of the post would prefer a straight-forward text message or email from her bank.

Anyway good, thought-provoking post.

]]> By: Colin http://thebankwatch.com/2007/04/04/i-only-use-email-to-get-a-hold-of-old-people-like-you/#comment-7907 Wed, 04 Apr 2007 22:46:46 +0000 http://bankwatch.wordpress.com/2007/04/04/i-only-use-email-to-get-a-hold-of-old-people-like-you/#comment-7907 Ed … I like where you are going with that thought. The downside to Twitter right now, is the lack of a meme view. Its a stream, which is fine and controllable by limiting the number of friends, but if you had a view to everyone in the way you note …. that would be progress!
PS … I will be money, some smart startup is working on that.

]]> By: Ed Terpening, Wells Fargo http://thebankwatch.com/2007/04/04/i-only-use-email-to-get-a-hold-of-old-people-like-you/#comment-7901 Wed, 04 Apr 2007 19:53:58 +0000 http://bankwatch.wordpress.com/2007/04/04/i-only-use-email-to-get-a-hold-of-old-people-like-you/#comment-7901 Twitter is an interesting phenomenon. Not so much for the personal aspects of it (eg, following the thoughts/movements of John Edwards for example, although there is that), but rather the possibilities for aggregation.

Eg, what if–as a socialigist, historian or a brand for that matter–you could understand in aggregate the memes, themes and activity of a large populace. What if everyone Twittered? It could provide one of the most important data sources for mining (by lots of different constituencies) that we’ve ever had.

]]> By: Colin http://thebankwatch.com/2007/04/04/i-only-use-email-to-get-a-hold-of-old-people-like-you/#comment-7900 Wed, 04 Apr 2007 18:49:31 +0000 http://bankwatch.wordpress.com/2007/04/04/i-only-use-email-to-get-a-hold-of-old-people-like-you/#comment-7900 @Jean … you are so right. I personally never liked the concept of Bank email marketing because by definition it is spam. Bank customers are using online banking – what a perfect opportunity to introduce things in a permission based, authenticated and personalized secure environment.

]]> By: Colin http://thebankwatch.com/2007/04/04/i-only-use-email-to-get-a-hold-of-old-people-like-you/#comment-7899 Wed, 04 Apr 2007 18:47:30 +0000 http://bankwatch.wordpress.com/2007/04/04/i-only-use-email-to-get-a-hold-of-old-people-like-you/#comment-7899 @Trey … re blogs, I think they can sustain, because at least for me, its all my opportunity to express my observations, and views. 5 years ago that would have been an email. So as long as people have something to say, I think blogs will survive and the long tail (very long, in my case) will ensure there is always someone to read them :-)

But like you I am certain their is a permanent shift occurring here.

]]> By: Jean Garascia http://thebankwatch.com/2007/04/04/i-only-use-email-to-get-a-hold-of-old-people-like-you/#comment-7897 Wed, 04 Apr 2007 17:22:35 +0000 http://bankwatch.wordpress.com/2007/04/04/i-only-use-email-to-get-a-hold-of-old-people-like-you/#comment-7897 Good question at the bottom of your post. It seems that banks struggle consistently with how to use email marketing consistently, effectively, etc. However, I do not think that they are currently considering that email may soon become the medium for “older people” only. The shift in mindset about communications will have to be drastic for the banks to be able to reach out to the new generations of consumers who are more interested in newer, evolving forms of electronic communication.

]]> By: Trey Reeme http://thebankwatch.com/2007/04/04/i-only-use-email-to-get-a-hold-of-old-people-like-you/#comment-7895 Wed, 04 Apr 2007 16:35:43 +0000 http://bankwatch.wordpress.com/2007/04/04/i-only-use-email-to-get-a-hold-of-old-people-like-you/#comment-7895 I’ve found myself having to explain Twitter to a lot of old people as of late – many of whom are proficient bloggers.

Scoble summed Twitter’s appeal nicely on his recent “Onward” post: “I’m having a tough time getting back into blogging, which is why I broke my silence with an April Fools’ joke. In a lot of ways it isn’t fun anymore. It’s a business now. Might explain why I like hanging out on Twitter more lately (no anonymous jerks named “Joey” get into my account there).”

Not that “flaming” is new on blogs or the internet, but in my experience, it’s on the rise – particularly from anonymouses (my new favorite term).

I’d argue that Twitter is a move back toward privacy in online communications. Yes, others can see your tweets if you so choose, but participation in the conversation has to be earned and can be revoked. No anonymity.

I most certainly see email moving to business/old people communications. Might many blogs be sliding that way, too?

]]> By: Jeremiah Owyang http://thebankwatch.com/2007/04/04/i-only-use-email-to-get-a-hold-of-old-people-like-you/#comment-7892 Wed, 04 Apr 2007 14:55:55 +0000 http://bankwatch.wordpress.com/2007/04/04/i-only-use-email-to-get-a-hold-of-old-people-like-you/#comment-7892 It’s true, there’s a whole set of communication tools that Generation Y uses that I don’t.

I got into Twitter right before my colleague Robert Scoble blew it up before SXSW.

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