Comments on: Customers often prefer branches, but for the wrong reasons http://thebankwatch.com/2007/06/13/customers-often-prefer-branches-but-for-the-wrong-reasons/ Tracking the evolution of financial institutions Wed, 15 Feb 2012 16:44:07 +0000 hourly 1 http://wordpress.com/ By: Yhanks you http://thebankwatch.com/2007/06/13/customers-often-prefer-branches-but-for-the-wrong-reasons/#comment-25040 Fri, 01 Feb 2008 07:12:10 +0000 http://bankwatch.wordpress.com/2007/06/13/customers-often-prefer-branches-but-for-the-wrong-reasons/#comment-25040 Hello peopledd918dee9d8476b0d9af26bb602f9816

]]> By: Fallacious Thinking On Banking Channels « Marketing ROI: Whims from Ron Shevlin http://thebankwatch.com/2007/06/13/customers-often-prefer-branches-but-for-the-wrong-reasons/#comment-10755 Thu, 14 Jun 2007 21:38:46 +0000 http://bankwatch.wordpress.com/2007/06/13/customers-often-prefer-branches-but-for-the-wrong-reasons/#comment-10755 [...] For further discussion of this, see Bankwatch. [...]

]]> By: Dan Dickinson http://thebankwatch.com/2007/06/13/customers-often-prefer-branches-but-for-the-wrong-reasons/#comment-10743 Thu, 14 Jun 2007 17:42:03 +0000 http://bankwatch.wordpress.com/2007/06/13/customers-often-prefer-branches-but-for-the-wrong-reasons/#comment-10743 I think there’s another problem that’s just as significant as CRM: availability of service in all channels. Part of the reason customers “prefer” buying products in a branch is because they can’t do everything online or over the phone, so they’re forced to go into a branch and surveys don’t always capture the nuance between “want to” and “have to”.

It’s hard to put much weight in this when it’s comparing apples to oranges.

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