IBM Wimbledon | “This approach to reaching people is in itself a good lesson”
IBM reflects on the results of the 2007 Wimbledon site, and Second Life space. They had 8.5 million active users over the two weeks, visiting over 40 million times. Lots of discussion on technical matters, and how they think about scale, and have moved on from hits per minute and consecutive users. But I liked this paragraph, and its relevance to marketing/Banking.
Things such as the times article reached many people as did the extensive blog coverage by everyone. This approach to reaching people is in itself a good lesson. Also reaching people who take the time to find you means they want to come along and want to talk.
This is a deep sentence with three takeaways:
- word of mouth
- power of blogs
- power of customer advocates