http://thebankwatch.com/2007/08/12/understanding-microblogging-usage-and-communities/ Tracking the evolution of financial services Sat, 26 May 2012 18:05:32 +0000 hourly 1 http://wordpress.com/ http://thebankwatch.com/2007/08/12/understanding-microblogging-usage-and-communities/#comment-15034 Mon, 13 Aug 2007 19:04:43 +0000 http://bankwatch.wordpress.com/2007/08/12/understanding-microblogging-usage-and-communities/#comment-15034 @Menachem … I agree fully … companies [Banks] need to have the customer want them in their network in some way. Thats a big leap …

]]> http://thebankwatch.com/2007/08/12/understanding-microblogging-usage-and-communities/#comment-15004 Mon, 13 Aug 2007 06:42:01 +0000 http://bankwatch.wordpress.com/2007/08/12/understanding-microblogging-usage-and-communities/#comment-15004 I think the misunderstanding that sites like twitter, but also facebook and even flickr produce is that people obsserving such systems still come from the “website, one to many” broadcasting paradigm, whereas services like twitter are all about narrow-casting amongst a relatively limited circle of friends and family. It’s no coincidence that the rungs of privacy that operate in social media spaces are presented in kinship terms. That is a lesson to learn for companies wanting to engage with their customers in social spaces: they can’t just broadcast, they need to engage on a personal level and get into their customers’ friends lists, become affiliated, literally.

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