Comments on: “Be Center Stage in the Rose Parade” | Wells Fargo

By: Ed Terpening, Wells Fargo

Ed Terpening, Wells Fargo — Tue, 09 Oct 2007 18:34:13 +0000

Sorry guys…been on vacation, so just catching up.

Yes, we expect to get videos that have copyright problems, and we’ll have to reject those. Our hope is that providing the music arrangements will be a big help.

You’re right to question the outcome. This is a test, so we’re not certain either how it will turn out, but we feel it’s worth a try. My hope is that the creativity of the public at large creating video entries will be exceptional, and connect with those in the “YouTube Generation” that appreciate media of this kind. We’ll see!

By: Colin

Colin — Mon, 01 Oct 2007 05:15:33 +0000

ok Gus, of course that might be true. However its not a good enough reason to not try it.

By: rshevlin

rshevlin — Fri, 28 Sep 2007 21:36:06 +0000

At the risk of coming off as a Gloomy Gus, looking to rain on your parade, Ed, I would remind you of the NY Times article about Heinz’ effort. According to the article they rejected somewhere in the neighborhood of 370 submissions due to improper use of copyrighted material, excessive length, or unsuitability for a “family” audience.

I think you WILL get 1000 submissions — from people who want their ads on TV. I have to admit that I just don’t see how that builds your brand, drives business, or engages existing customers to lead to deeper relationships.

By: Ed Terpening

Ed Terpening — Fri, 28 Sep 2007 01:48:25 +0000

The netherworld…hope you find your way out soon, sounds scary to me

Seriously, we’re really excited about this one, and can’t wait to see the videos roll in. if we get a fraction of the thousands Heinz got, we’ll be very happy.

Thanks for reminding your readers we’re a bank! I guess we’re having too much fun.