The Bankwatch

Tracking the consumer evolution of financial services

Search and advertising, beyond Google

This is a fascinating interview by Scoble with the people from Proximic.  Its hard to follow, but worth the effort, if you want to get a sense of the potential for internet search, and advertising.  Once you get into the demo, after about 10 minutes, their product quality really springs out, and the real value becomes apparent. 

Proximic :: Home

The Proximic Platform is an open contextual ecosystem to connect publishers, bloggers and end-users by delivering related news, articles, background information and ads in a better way.

Some key attributes here:

  • Google Adsense is keyword based
  • Proximic is theme based … it is semantic
  • Google is processor intensive
  • Proximic is very light
  • Proximic will provide a more precise view to match the content of the actual page being read

They will be offerring their ad platform over the next few months.

Relevance to Bankwatch:
This is one of those things to file away and consider for the future.  I see different search models that are much more appropriate and meaningful for users.  With advertising aligned with those results, the potential is great.  The service also provides for sharing of relevant content with friends.

I also see potential with this contextual matching service, to be aligned with Vendor Relationship Management (VRM) … a future where people have real and meaningful control over what they see online, what they find online, and what services that are offerred to them. 

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Written by Colin Henderson

October 1, 2007 at 22:48

Posted in Marketing

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