Fairfax County Credit Union invites participants to develop a 30 second commercial
Here is one of the most open ended and creative attempts yet, to bring user generated content to Banking. Some will say high risk, but kudos for Fairfax for trying this out. Note they offer up their brand images for use, and in PC and Mac format.
GenY Extreme Checking Video Contest
***ATTENTION FUTURE DIRECTORS AND FILMMAKERS***
Fairfax County Federal Credit Union needs your creativity and style!!!
Create a 30 second commercial to show how Fairfax County FCU
Gen Y Extreme Checking Account fits your lifestyle!
Hat tip to CUemployee
Technorati Tags: fairfax+county+CU, advertising+competition, UGC
[...] Colin wrote a fantastic post today on “Fairfax County Credit Union invites participants to develop a 30 …”Here’s ONLY a quick extractFairfax County Federal Credit Union needs your creativity and style!!! Create a 30 second commercial to show how Fairfax County FCU Gen Y Extreme Checking Account fits your lifestyle! Hat tip to CUemployee … [...]
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October 18, 2007 at 10:49