http://thebankwatch.com/2008/03/14/bank-advertising-doesnt-work-in-facebook-2/ Tracking the evolution of financial services Sat, 26 May 2012 18:05:32 +0000 hourly 1 http://wordpress.com/ http://thebankwatch.com/2008/03/14/bank-advertising-doesnt-work-in-facebook-2/#comment-25232 Sat, 15 Mar 2008 13:30:30 +0000 http://thebankwatch.com/2008/03/14/bank-advertising-doesnt-work-in-facebook-2/#comment-25232 Potential bank customers are out there looking for you, and I agree Colin that incorporating Facebook into your marketing plan will help reach their demographic, increase brand familiarity, and convert to actual customers.
By establishing a Facebook presence banks and credit unions secure themselves as an “established” presence. They may seem anemic now, however; when online account opening becomes the norm, having an established social networking model will pay off in spades.

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