Comments on: m-Banking | Celent report http://thebankwatch.com/2008/05/13/m-banking-celent-report/ Tracking the evolution of financial institutions Tue, 14 Feb 2012 15:54:46 +0000 hourly 1 http://wordpress.com/ By: james http://thebankwatch.com/2008/05/13/m-banking-celent-report/#comment-25477 Sun, 18 May 2008 23:48:27 +0000 http://thebankwatch.com/2008/05/13/m-banking-celent-report/#comment-25477 @Colin,

Yep – I found that while working in the frontline (call center and branch of a credit union) one of the better selling points of our SMS alerts service was to those at risk of going overdrawn. We could set the system to trigger a SMS when that members balance fell to a certain level – $20 for example.

Having said that, SMS alert takeup has been lacklustre.

Mobile banking needs something better… something that is of everyday use to your average person.

]]> By: Colin http://thebankwatch.com/2008/05/13/m-banking-celent-report/#comment-25468 Thu, 15 May 2008 05:37:50 +0000 http://thebankwatch.com/2008/05/13/m-banking-celent-report/#comment-25468 @James … I agree. My thought has been that mobile will be important for Banks that use it for things that make sense while people are mobile. These could be time sensitive or security related alerts about suspicious activity on their account, for example.

]]> By: james http://thebankwatch.com/2008/05/13/m-banking-celent-report/#comment-25465 Wed, 14 May 2008 00:09:04 +0000 http://thebankwatch.com/2008/05/13/m-banking-celent-report/#comment-25465 My fear with mobile banking is that it will have a similar fate to SMS Alerts. You know, those things that lots of us in the industry got excited about…

It turns out the average person didn’t really want to know about their balances ‘on the run’. After all, they can go to an ATM and check it, or they’ll do it before they leave the house on internet banking…

You’re right, people really need some icing on the cake that makes ‘Mobile Banking’ relevant to the mobile platform.

]]>