The Bankwatch

Tracking the evolution of financial services

things I read yesterday … 05/26/2008

  • “The best person to represent the company is not a PR person and even less an external one. It is YOU. You, the founder, you the CEO. Look at Steve Jobs, Mark Zuckerberg, Richard Branson, they are the PR machines.”

    tags: loic le meur, PR

    • I hate the term “PR secrets”. It only PR for PR companies trying to sell their expensive consulting to the poor startup CEOs.

Written by Colin Henderson

May 26, 2008 at 10:30

Posted in research

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