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The Tribalization of Business | Beeline Labs

Just listened to Francois Gossieaux deliver this presentation at #cdninst. Fascinating and insightful – research based analysis on the attitudes and behaviours of people relative to communities. Good examples too.

2008-tribalization-of-business

Written by Colin Henderson

Tuesday, 2 December 2008 at 15:04

Posted in Uncategorized

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3 Responses

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  1. Colin,

    I am glad you liked it. Thanks for talking about it.

    –Francois

    francois gossieaux

    Tuesday, 2 December 2008 at 21:00

  2. Thanks for stopping by Francois.

    Colin

    Wednesday, 3 December 2008 at 13:28

  3. Excellent presentation, thx for posting Colin, and thanks to Francois for sharing.

    But all this talk about communities and tribes (is there a difference?) is all well and fine, but I think no one has yet to address the key question: What is the role of for-profit business organizations in these tribes/communities?

    Is it to create the community/tribe? Or is it to become part of some community/tribe, and if so, how exactly does an organization do that?

    It’s not enough for social media proponents to tell firms to “join the conversation” — they need to provide advice on HOW to join it.

    Ron Shevlin

    Thursday, 4 December 2008 at 11:00


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