The Tribalization of Business | Beeline Labs
Just listened to Francois Gossieaux deliver this presentation at #cdninst. Fascinating and insightful – research based analysis on the attitudes and behaviours of people relative to communities. Good examples too.
Colin,
I am glad you liked it. Thanks for talking about it.
–Francois
francois gossieaux
December 2, 2008 at 21:00
Thanks for stopping by Francois.
Colin
December 3, 2008 at 13:28
Excellent presentation, thx for posting Colin, and thanks to Francois for sharing.
But all this talk about communities and tribes (is there a difference?) is all well and fine, but I think no one has yet to address the key question: What is the role of for-profit business organizations in these tribes/communities?
Is it to create the community/tribe? Or is it to become part of some community/tribe, and if so, how exactly does an organization do that?
It’s not enough for social media proponents to tell firms to “join the conversation” — they need to provide advice on HOW to join it.
Ron Shevlin
December 4, 2008 at 11:00