The Bankwatch

Tracking the evolution of financial institutions

For the first time, the majority of Canadians (53 per cent) are now banking online

For the first time an absolute majority of Canadians use Online Banking – not just the usual percentage of those online. More importantly 35% identify online as their primary means of banking.

For the first time, the majority of Canadians (53 per cent) are now banking online | Canadian Bankers Association

# A majority of Canadians (53 per cent) report using online banking in the last year.
# 35 per cent of Canadians today use the Internet as their main means of banking; more people now identify the Internet rather than ABMs (28 per cent) or in-person transaction (24 per cent) as their main banking method.

No amount of rationalisation about how people still want branches for certain things can dispute the direction of these findings. As reported here 2 years ago, the demographic shift and its impact is indisputable.

Posted in Online Banking

Written by Colin Henderson

December 18, 2008 at 19:48

Posted in Uncategorized

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