iBooks vs Amazon – Apple purchasing power is levelling the playing field
I have been giving some serious thought to which ebook provider I should settle on. I have been a loyal Amazon user for 10 years buying regular books and recently some ebooks for the last 3/4 years.
Fast forward to a newer decision that I will give up paper books and shift to ebook only. That decision led to which tablet and ipad is the winner there.
That led to looking at ibooks, and I must say it stacks up very well against Amazon. Then looking deeper I found this;
They are to lift the lid on a power struggle between the publishing industry and Amazon that could determine the shape of the book trade for years to come.
You may have noticed the price of Kindle books recently has risen to almost double the original $9.99. This is because Apple, who have tremendous purchasing power have offerred the publishers an out against Amazon, by allowing the publishers to pass off pricing authority to their agents (Apple, Amazon). This is interesting and the opposite of what happened with music where Apple attacked the publishers.
I have no axe to grind here. I just want quality books and music. I also know that too much power on one side or the other is probably not good for content creators, or purchasers.
So even if prices are increasing that sounds positive for authors and a level playing field of competition between Apple and Amazon is a good thing for book consumers.
Bottom line, I am leaning towards ibooks for my ipad reading.