Message to Banks: Most people want to do much more online
Who knows if the audience in this survey is accurate but the sentiment certainly rings true. A large proportion of bank customers would happily do everything online if it was available.
Of just over 1100 respondents, 52% say that their provider’s Web site is their primary method of banking, with 48% revealing that they would do it all online if it were possible. In contrast only a third of respondents consider the branch their primary method of banking.
Currently, Web banking is used primarily to check account balances and recent activity, make individual bill payments, transfer money between accounts and obtain financial information.