Archive for the ‘Social Media’ Category
“Be Center Stage in the Rose Parade” | Wells Fargo
I think I have entered a Bank web 2.0 netherworld today. After the RBC press release post this morning, now here is Wells with a consumer generated media marketing programme. Ed, their VP of social Media, just let me know that they are announcing this programme tomorrow, Sept 28th.
Memelabs | Contests | Wells Fargo – Be Center Stage in the Rose Parade
If you like to sing and dance, or if you’re an aspiring director, this is your chance to show us – and the country – what you’ve got! How, you ask? By producing your own music video!….. tomorrow (Friday) we’re launching our first Consumer-Generated Marketing program, giving the general public the opportunity to produce a 30-second nationally televised ad spot to be shown during the Tournament of Roses parade (to an estimated 37 million viewers). See http://memelabs.com/CenterStage/
As you read this, and check out the site, recall Wells is a Bank. The winner will be featured in the Wells ad during the Rose Bowl parade in January.
Technorati Tags: wells+fargo, marketing, consumer+generated+media
