The Bankwatch

Tracking the consumer evolution of financial services

Posts Tagged ‘online

Survey shows shift in consumer preference away from visiting bank branches


This is a significant survey with online banking leading over branches for the first time in consumer preference. (ht netbanker)

olb preference

ABA SURVEY: CONSUMERS PREFER ONLINE BANKING
Survey shows shift in consumer preference away from visiting bank branches

WASHINGTON – A new survey by the American Bankers Association shows that for the first time, more bank customers (25 percent) prefer to do their banking online compared to any other method.

….

“This marks a watershed change,” said Nessa Feddis, ABA senior counsel and retail banking expert. “It tells us that for the first time, more consumers prefer the speed and convenience of conducting their banking transactions on the Internet than visiting their local branch. It also tells us that consumers now have confidence in the accuracy and security of online banking,” she added.

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Written by Colin Henderson

September 22, 2009 at 09:20

Posted in Online Banking

Tagged with ,

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