The Bankwatch

Tracking the consumer evolution of financial services

Alliance & Leicester Customers Embrace Adaptive Authentication Delivered by RSA, The Security Division of EMC

In the first survey that I have seen since the implementations of Passmark, Alliance customers confirm the validity of the Alliance approach in a positive way.

In a recent customer satisfaction survey of 10,000 online banking users conducted by Alliance & Leicester, 90% rated the security measures provided by the bank as good or excellent. In addition, 92% of respondents stated that they clearly understand the purpose of the new authentication system, and 83% confirmed that they would not enter their PIN into the Alliance & Leicester website without their phrase and image being displayed.

Alliance & Leicester now has almost 1.5 million online banking customers, and initial production results show that the bank had a 22% increase in active online current accounts since the launch of the new system. In addition, in the month following the deployment its customers increased the number of transactions they performed online by around 20%. This translates to a cost saving of approximately £1 million.

Source: PressZoom.com – Global News Service – News and Press Release Distribution

 

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Written by Colin Henderson

October 29, 2006 at 02:13

Posted in Security

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