The Bankwatch

Tracking the consumer evolution of financial services

ING introduces OurVirtualHolland within Second Life

 ING have just introduced a plan to build out a significant presence within Second Life.  They have a regular site and a blog to support it.  (update:  their blog has no feed – I presume that’s an oversight that will be addressed).

I especially like their approach.  Its a simple fact that virtual reality has different levels of accomplishment so far by different participants as Second Life evolves, so the grass roots approach should work well.

Hat tip to Marcel for this announcement yesterday.  Read his blog post for detailed background, from someone involved.  He notes ING want to learn and facilitate.

Together with international partners, clients and inhabitants of Second Life, ING is working on a significant presence in the virtual world.


We are not going to develop OurVirtualHolland by our selves. What do you think Virtual Holland should look like? And what should it not contain? Which activities do we have to start organising? And if you would get a piece of land in OurVirtualHolland, what would you create or organise for the other inhabitants?
Please share your view on this concept on our Blog.

Source: OurVirtualHolland

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Written by Colin Henderson

February 22, 2007 at 10:09

Posted in Uncategorized

2 Responses

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  1. Wow, Colin – that’s very very cool. From the 3pointD blog cited by Marcel:

    “If this experiment includes the opening of an ING-managed virtual bank in Second Life, it could have important repercussions. Banking in SL has been a Wild West affair until now, plagued by pyramid schemes and promises of astronomical interest rates. Having an already trustworthy entity open a working bank in Second Life would actually cause deep ripples in the economy there, as the bank would no doubt start making loans and immediately increase the velocity of money on the Grid, which would probably lead to higher prices for various goods and services — something that’s arguably been a long time coming.”

    Trey Reeme

    February 22, 2007 at 16:09

  2. No sh*# … I have been fooling around in SL recently, and its quite remarkable how you get stuck there.*


    February 23, 2007 at 00:27

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