The Bankwatch

Tracking the consumer evolution of financial services

Whats beyond AdSense?

 Seth does a nice job of laying out the evolution of advertising until today.  Where he loses me, is in the assessment of today, and Google AdSense.

The most effective online ad buy is AdSense, where you bid for traffic and pay by the click. This is permission-based, because your ad shows up next to a Google search or on a relevant page. So the people who are seeing it are the right people. And the click demonstrates that they want to see your page.

Source: Seth’s Blog: SquidOffers

Google AdSense is not permission based IMHO.  Why? …. because no-one asked me if they could display those ad’s beside my search results.  But lets go further … even if those ad’s are relevant, they are only relevant in the minds of the advertisers.  I would consider myself  a fairly active internet user, and I not only never click Google ad’s …. I don’t even notice them.  Google App’s premium, which I subscribe to, does not display ad’s to me.

Question?  What is the success rate of purchases/success/ of Google ad’s?   I have serious doubts about the current ad model, and by the way, I am a strong proponent of Google.  I just don’t get or buy into the ad model.  See here for more, and where my allegiance lies … with the customer.


Written by Colin Henderson

March 16, 2007 at 23:31

Posted in Uncategorized

2 Responses

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  1. Hi Colin,

    I think about this slightly differently. Although I wouldn’t call AdSense ‘permission based’, it could be argued that by choosing to use any free service or information source, like Google, my blog, Hotmail or whatever, you are effectively giving your permission to the service to try and make some money from you through advertising.

    What they present me needs to be relevant to what I’m reading, otherwise its just annoying. I have posted about this back on my blog.

    By the way, keep up the good blogging! You link to great information far better than me and AdSense put together!


    Phil Ayres

    March 17, 2007 at 12:32

  2. Phil … you are too kind 🙂
    I agree about the relevance, part. To better explain my point of view, permission to me suggests explicit agreement, and Google do not give me a choice, except now, in Google Apps Premium, and there I have turned off ads within gmail. I see that as permission based. And I am ok paying for my gmail with that capablity, along with the other enhancements.
    Now if they would add that same capability to search …..


    March 17, 2007 at 15:38

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