The Bankwatch

Tracking the consumer evolution of financial services

Spin about Web 2.0 will hurt Banks

I have to call foul on this headline:

BMO banks on Web 2.0

The article on ITbusiness.ca, refers to a use of software from Open Text, for a perfectly legitimate and no doubt smart application.

I have just finished two days at MESH and the predominant theme for me, was communities and credibility. I will be posting on that separately, but I had to highlight this headline, as doing both the Web 2.0 movement, and BMO a disservice. One a simpler level, its just wrong, and might have people believe another box can be ticked off, and that is just not the case.

OTO member and business analyst and Jeff Brown has been a Livelink ECM user for many years, but recently oversaw at the Toronto-based BMO Financial Group a nationwide rollout of Open Text’s products to manage the commercial lending approvals process. He said that he has benefited from the discussion groups, and has a blog he occasionally posts to (blogs are offered to frequent forum posters). He also downloads webinars often.

Even the way the article is written, its so obviously a cut and paste job from a press release, which co-incidentally, was the final topic today at MESH07 – “Is fake the new real? transparency and trust”, and consisting of a panel of PR veterans. The mention of BMO in the article is included twice, and consists of two sentences, in an otherwise long article.

Written by Colin Henderson

May 31, 2007 at 17:12

One Response

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  1. i agree it will have the desired effect

    shaz

    May 31, 2007 at 21:38


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