The Bankwatch

Tracking the consumer evolution of financial services

“Don’t Let Someone Else Take the Chance to Educate Your Customers”

Jean at Javelin makes a classic point here. Information is free flowing online, and free. What makes Banks think they can talk about their own services, costs, products, and channels in isolation?

I came across an article today on Yahoo!Finance providing advice to consumers as to how to reduce fees from their banks. The information is basic, but relevant as consumers are definitely preoccupied about fees.

Web sites are information vehicles, not bank branches.

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Written by Colin Henderson

June 22, 2007 at 22:10

Posted in Banking Strategy

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