The Bankwatch

Tracking the consumer evolution of financial services

IBM Wimbledon | “This approach to reaching people is in itself a good lesson”

IBM reflects on the results of the 2007 Wimbledon site, and Second Life space.  They had 8.5 million active users over the two weeks, visiting over 40 million times.  Lots of discussion on technical matters, and how they think about scale, and have moved on from hits per minute and consecutive users.  But I liked this paragraph, and its relevance to marketing/Banking.

eightbar » Blog Archive » Wimbledon, that’s a lot of users 8.5 million

Things such as the times article reached many people as did the extensive blog coverage by everyone. This approach to reaching people is in itself a good lesson. Also reaching people who take the time to find you means they want to come along and want to talk.

This is a deep sentence with three takeaways:

  1. word of mouth
  2. power of blogs
  3. power of customer advocates

Technorati Tags: , ,

Written by Colin Henderson

July 10, 2007 at 09:43

Posted in Marketing

2 Responses

Subscribe to comments with RSS.

  1. Colin, I really appreciate your blog and your concise style…wish you had time to expand your points a bit. The wimbledon post is a real teaser…(how about offering HawkEye to BMO for tracking derivatives…just kidding)

    Mark McAlister

    July 10, 2007 at 13:51

  2. Mark … thanks for the comment. Yes I wish I had that time too … but I appreciate the thought and will try.

    Colin

    July 10, 2007 at 23:49


Comments are closed.

%d bloggers like this: