The Bankwatch

Tracking the consumer evolution of financial services

Social media is a very targeted approach | Wells Fargo & RBC

Good article here on Banks and Social Media. Earlier references here on niches, and the importance of Gen Y focus.  Understanding those concepts, helps to get inside the minds of leaders such as Wells Fargo, and RBC and why they are creating new interactions with people online.

Bank Systems & Technology : Banks Are Creating a New Kind of Customer Intimacy With Web 2.0 and Social Networking

“Social media is a very targeted approach,” says Tim Collins, SVP of experiential marketing at San Francisco-based Wells Fargo. “There are what we describe as ‘interested communities’ — it could be anything from people who are focusing on what to do in their retirement, which obviously would skew a little older, to what concerts they may want to see this weekend, and that might skew a little younger. Each one of them is a very targeted endeavor, so there is not any broad audience.

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Written by Colin Henderson

November 2, 2007 at 07:52

Posted in Social Media

2 Responses

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  1. Hi Colin. Thanks for this, I had not seen it.

    William Azaroff

    November 2, 2007 at 15:11

  2. Hey Colin, this is a very interesting time in social media marketing! So much going on, so many opportunities. Thanks for keeping us all informed.


    November 5, 2007 at 12:20

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