The Bankwatch

Tracking the consumer evolution of financial services

BofA mobile banking results analysis | Netbanker

Jim at Netbanker does a good job of analysing BofA mobile banking activity and makes the point that while apparently ‘anemic’ the results are not bad. I still believe that mobile banking can be so much more, than replication of ATM/ online banking services. Click through for the full analysis.

Mobile Banking Uptake: Bank of America Closing in on 1 million Mobile Users (NetBanker)

But according to M:Metrics, less than 14% of U.S. mobile phone users accessed info via the mobile web in February. So 4% of a 14% universe is much more impressive, indicating the bank has tapped almost 1/3 of the short-term potential for mobile web-based services…a good start.

Written by Colin Henderson

May 15, 2008 at 00:44

Posted in mobile banking

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