The Bankwatch

Tracking the consumer evolution of financial services

RBC p2p | an update

RBC have had their student blog up for a few months now, and thought I would check back in.

About RBC p2p – Everything students need to know about money

Ever notice that bank commercials tend to have a lot of grey haired people waxing poetic about retirement? Or suits conferring with more suits about leveraging assets?

This isn’t for those people.

The posts are smart and well written. Its difficult to know how much review occurs before posting but the result is a good collection of posts varying from speaker reviews, cultural events, to basic budgetting.

The main quibble I have is the dreaded “you are leaving this site” message. It appears the lawyers won that one, but all in all a good effort.

You are now leaving this Web site.

You will be entering a third party Web site, which is not owned or
operated by Royal Bank of Canada. Although we carefully select the Web
links we place on our Web sites, the content, products and information
contained on third party Web sites are not owned or controlled by Royal
Bank of Canada. Therefore, we make no representations about, do not
endorse, and are not responsible or liable for damages relating to the
third party, its products or services, its Web site, its privacy
policies or practices, or the content of the third party Web site.

Do you wish to continue?

The blogs get a few comments, some of which are internal, and that will take time to build up momentum. Coverage in google blogsearch is evident, but gets diluted by the RBC acronym having multiple uses.

Relevance to Bankwatch:
They key for RBC has to be in their learning from use of the tools, watching comments, and listening to others speak about their blog.


Written by Colin Henderson

June 8, 2008 at 10:14

Posted in Business Models, Canada

3 Responses

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  1. Glad to see that you’re still following Colin! We’re having a great time with the blog, and we’re learning a whole lot as an organization from the experience!

    Michel Savoie

    June 8, 2008 at 14:30

  2. @Michel … I am truly glad to hear that, and I applaud RBC for this one in particular because it is reasonably open.

    Colin

    June 9, 2008 at 01:44

  3. […] are also encouraging the team to engage in conversations elsewhere, and here and that is essential to get a blog noticed. Response on technorati remains low, and work […]


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