The Bankwatch

Tracking the consumer evolution of financial services

ShoreBank blog – excellent example of a bank blog

Corporate blogging is hard.   Blogs can have the corporate name but the content needs to be personalised.  Its a tough balance.  Readers have to believe and credibility must be established.  Multiple authors is another hard one.

Well ShoreBank manage both extremely well.  I came across their blog in azaraoff.com reflections on Net Finance.

The lead contributer is the bank economist, and SVP of Investments which obviously offers a broad background.  His contributions are balanced by other authors focussed on more retail oriented topics such as budgetting and mortgages. 

Not a bad start.

ShoreBank:  Lets change the world

Profile
David Oser is ShoreBank’s Senior Vice President of Investments and Chief Economist. He is also a member of ShoreBank’s senior management team. David has been employed by ShoreBank since 1976, during which time the bank has grown from less than $100 million to more than $2.3 billion in total assets. He manages fixed income investment portfolios for ShoreBank and its affiliates as well as for outside institutional clients, and has more than $600 million in assets under his management. David serves on the Risk Management Committees of the corporation and subsidiary banks and has consulted both in the U.S. and abroad. He received a BA from Carleton College and an MA from the University of Chicago.
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Written by Colin Henderson

November 3, 2008 at 22:16

One Response

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  1. Hi Colin. I’ve been a huge admirer of ShoreBank for a while now and it was a real treat to hear their story at Net.Finance East and see what they’re doing. Another FI with a real sense of mission.

    William Azaroff

    November 3, 2008 at 23:04


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