The Bankwatch

Tracking the consumer evolution of financial services

Wells Fargo first to use social media to help with a major merger

Wells Fargo have started a new blog that is the first example of a large company to use social media to help with a major merger and product integration of this size. They believe it is a great platform to introduce the Wachovia customer to Wells Fargo, many of whom aren’t familiar with Wells and I agree.

This from the first post by John Stumpf, president and CEO of Wells Fargo & Company.

The Wells Fargo – Wachovia Blog

One way we’ll keep you updated on what’s happening with the integration of Wachovia and Wells Fargo is through this blog. Here we’ll share news and information, and you can “join the conversation” and let us know along the way how we’re doing and what we can do better to make the transition as smooth as possible.

Written by Colin Henderson

January 4, 2009 at 21:46

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