The Bankwatch

Tracking the consumer evolution of financial services

Gen Y – change the generation, or change the strategy – which approach is most likely to succeed

I have long stated that understanding and building for Gen Y is an essential basic approach for online banking applications, and I refer you back to this post from 2 1/2 years ago which noted the view of Charlene Li while she was still at Forrester.

Today I was pleased ot find this site yworking.com that is written by a Gen Y’r and snf focusses on Gen Y at work.  It is insightful. and much to learn from here.

Relevance to Bankwatch:

Many of the views will challenge existing thinking and help to force that ultimate question – do we try to  change the generation, or do we change the strategy.

Supplemental question – which approach is most likely to succeed?

Written by Colin Henderson

January 12, 2009 at 11:47

2 Responses

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  1. Good luck trying to change us… 😉

    Hampton

    January 14, 2009 at 15:30

  2. @Hampton – agreed – no chance!

    Colin

    January 14, 2009 at 16:13


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