The Bankwatch

Tracking the consumer evolution of financial services

Consumers still need convincing on smart cards

Fewer than half of consumers would  switch to smart cards according to a “survey” by  terminal makers Ingenico. They arrive at the conclusion based on surveying people using the cards.

There is an enormous gap between use of cards, and the benefits of the cards.  The simple truth is that people do not associate any benefits with the switch to the smarter cards.

Convenience to drive contactless uptake, but consumers still need convincing | finextra

Convenience, rather than security, will be the driving force behind the UK adopting new payment methods, according to a survey of 1000 British consumers conducted on behalf of Ingenico.

Written by Colin Henderson

February 15, 2009 at 23:04

One Response

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  1. Surely it’s banks that switch to smart cards, not consumers. As a consumer, I couldn’t care less about security, only convenience.

    Dave Birch

    February 16, 2009 at 17:26

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