The Bankwatch

Tracking the consumer evolution of financial services

Web ad spend grows to 10% of all ad spend in Q4 2008

This is a small fragment of a bright spot and it comes form internet and that is satisfying.  While web ad revenue increasing is nice the real satisfaction lies in that it has posted relative gains on traditional ad spend.  This will be a stat to watch over the next quarters.

Web ad revenue grew in 4Q but slower than in past | SF Gate

About 10 percent of all money spent on advertising in 2008 went toward ads on the Internet, according to U.K.-based advertising company ZenithOptimedia. While that is still a small portion of the total, it rose from 8.6 percent in 2007, while the money spent on newspaper and magazine ads declined over the same period.

Written by Colin Henderson

March 30, 2009 at 20:37

Posted in Uncategorized

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