The Bankwatch

Tracking the consumer evolution of financial services

The ultimate marketing opportunity, right under your banks nose

I just noticed this ad on netbanker.  Wow.

This summarises something that has frustrated me for several years.  Picture a situation where you have (relatively) perfect information about a customer, and what they might need and want.  Supplement this with what they actually have with you, and what you can safely predict what they have with others, and you have the ultimate marketing opportunity.


Written by Colin Henderson

May 4, 2009 at 17:59

Posted in Marketing

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