The Bankwatch

Tracking the consumer evolution of financial services

Wesabe today announce that Palo Alto-based Addison Avenue Federal Credit Union is to integrate Springboard Community App

Wesabe are making progress with their Springboard product that I blogged about in March. For the details here is that post. They are announcing today that they have signed Palo Alto-based Addison Avenue Federal Credit Union. That is a big one, given the internet savviness of their customers reflected in the fact only 30% ever visit the branch.

The groundbeaker for me with this service, is the integration of a web app with an individuals online banking. This brings the outputs of the wealth of a social site into the personal world of online banking allowing the customer to investigate their finances and monitor progress against benchmarks.

Wesabe SpringBoard | Wesabe

Wesabe Springboard gives consumers a “smart” dashboard view of their account data and personal finances – guiding them towards value, savings and goal completion, and away from poor financial decisions. In addition, Wesabe Springboard includes community features that let consumers help each other by anonymously sharing advice, support and tips for getting the most value for their money. Drawing on Wesabe’s database of consumer spending behavior, Wesabe Springboard also allows users to benefit from the learning that comes from changes and patterns in how members shop.

Credit unions and banks can implement Wesabe Springboard through either a web services architecture or as a fully hosted web personal financial management (PFM) solution. Wesabe Springboard works with a wide variety of enterprise platforms, including .Net and Java. The web services option uses API-based integration to integrate into the financial institution’s existing online banking system.

Wesabe launched Wesabe Springboard in March and signed its first customer in just six weeks. For additional information on Wesabe Springboard, visit

Written by Colin Henderson

July 13, 2009 at 22:34

Posted in Innovation

Tagged with ,

3 Responses

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  1. It looks like the credit union chose Jwaala for the personal financial management and online banking features and are linking to Wesabe just for the group forum features, interesting!

    Paul McGinnis

    July 14, 2009 at 08:54

  2. Hi Paul,

    Yes, that’s correct. This actually seems like a great combo, Wesabe and all the great social stuff, Jwaala for the extendable PFM platform.

    — Andrew Taylor – CTO Jwaala

    andrew taylor

    July 17, 2009 at 10:35

  3. @andrew .. thanks for the insight on the connection between Jwaala and Wesabe.

    Colin Henderson

    July 17, 2009 at 11:22

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