The Bankwatch

Tracking the consumer evolution of financial services

Report: “Managing Beyond Web 2.0” | McKinsey

Nothing new for most of us in this report but I liked it for two reasons:

  • Its simple and straightforward. it is aimed at large corporations who are still wondering what to do about marketing, and that would include banks.
  • It is authored by Donna Hoffman, chancellor’s chair and professor of marketing at the University of California, Riverside. When we have a professor of marketing state that companys "marketers are being replaced’, then maybe we are making progress in understanding what has to happen.

Managing Beyond Web 2.0 | McKinsey

today’s online customers—as both producers and consumers of their own content and services— ferociously guard their online experiences.

managing beyond web 2_0.pdf

Written by Colin Henderson

July 17, 2009 at 12:24

Posted in Uncategorized

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