The Bankwatch

Tracking the consumer evolution of financial services

Alfa follows a good internet media strategy | Russia

Daniel notes good practices in managmenent of a merger using web media.

Alfa follows a good internet media strategy – covering its merger with Kazna | Retail Banking in Russia

An absolute majority of posts at this blog deals with operational aspects of banks business – but recent coverage of Alfa-Bank and Severnaya Kazna merger gives good examples on how a Web-media strategy of a bank can be formulated to better suit the wavering clients of the banks, and convey a positive image of banks in merger.

Written by Colin Henderson

August 18, 2009 at 14:53

Posted in Customer experience

Tagged with ,

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