The Bankwatch

Tracking the consumer evolution of financial services

Active and Passive Banking as a way to filter your online banking & mobile services

One challenge that banks continue to fail at is mobile banking. Jim here coins the phrase ‘active banking’ to describe the gap that can be filled with mobile banking. Some have tinkered with active banking but most focus on mobile being a mini online banking (‘passive banking’).

In these days of deliberating on cost cutting while simultaneously improving service to assure customer retention, this piece is worth the read, to form basis for analysis of your own strategies for active and passive banking.

The Impact of Always-On Mobile Banking | netbanker

But most users will want to be in active banking mode as little as possible. So the challenge for financial institutions will be to make it easy for mobile users to balance "active banking" (alerts, warnings) with "passive banking" (logging in, requesting more data, changing settings and preferences).

Ultimately, the companies that manage this communication challenge well, will have customers for life.

Written by Colin Henderson

October 12, 2009 at 20:42

One Response

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  1. Or the customer registers his account on Yodlee/Mint/etc and never bothers switching it on 🙂

    Thomas Barker

    October 14, 2009 at 14:13

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