The Bankwatch

Tracking the consumer evolution of financial services

IPA/BDO Bellwether survey indicates further shifts in marketing spending

An interesting chart from that reviews marketing shifts in the UK.  While there is a general downward shift in marketing in Q2, the mix continues to shift away from traditional and towards internet.

Q2 2010 Bellwether: marketing spend down

The latest IPA/BDO Bellwether survey published today (12th July 2010) reveals that marketing budgets were revised down in Q2 amid uncertainty regarding the economic outlook, with around 20% of companies reporting a downward revision against 15% that reported an increase.  Business confidence has also dipped with positive sentiment the lowest for a year. However the rate of budget trimming was much slower than at the height of the downturn

A chart on marketing budgets

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Written by Colin Henderson

July 12, 2010 at 10:02

Posted in Uncategorized

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