The Bankwatch

Tracking the consumer evolution of financial services

Marc Hedlund on Wesabe demise

As a follow up to my earlier post on the unfortunate demise of Wesabe, here is Marc Hedlund’s clear and lucid view.

Bottom line it was Mint’s effort to ensure customers did not have to do any work in getting set up (tagging), and ongoing importing of data (Mint chose Yodlee).  The reason PFM’s are not broadly appealing is precisely because of the associated work effort.  People need things to happen simply and it turns out they are willing to compromise accuracy to that simplicity.

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Written by Colin Henderson

October 1, 2010 at 12:13

Posted in Uncategorized

2 Responses

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  1. I am trying to get the contact email for Marc Hedlund if anyone can point me in the right direction. thanks

    stewart hosken

    November 24, 2010 at 17:42

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