The Bankwatch

Tracking the consumer evolution of financial services

Teens predict the future of communication :-/

As soon as I saw these stats I immediately thought of Ron Shevlin. The observations about teens immediately suggest that we should transfer all future communication to text messaging and eliminate all email communication. Why you ask? Teen usage of texting has leapt 100% over the last 3 years, whereas email has dropped 25%. Social networking is relatively flat so forget about Facebook. Face to face shows some growth so people will still talk to each other so pubs remain fine.

The fact of texting being simple in class while avoiding detection from the teacher and a hundred other irrelevancies do not come out of these graphs. It could suggest a better medium is needed and hence the context of Facebook messages which we have yet to see. Google Wave failed on that.

I still think back to Bill Gates and the advantages of email because of the asynchronous communication, that fits with busy people doing business – a characteristic not evident necessarily with teens. Have fun with this.


Written by Colin Henderson

November 17, 2010 at 19:16

Posted in Uncategorized

2 Responses

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  1. Our segmentation of Canadian consumer has identified what we call the On The Move (9% of Canadians aged 13+) who represent the post e-mail era by having supplanted computers with mobile devices as the most important technology they own.

    Rob Burbach

    November 18, 2010 at 10:07

  2. We learned in the last months, that most of our clients (Rüsselsheimer Volksbank eG) use no more E-Mails, only the post e-mail. So our experience ist the same than the message in the story before.


    November 22, 2010 at 02:21

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