The Bankwatch

Tracking the consumer evolution of financial services

RBC introduces a very robust mobile banking app for multiple platforms

I had the opportunity to chat today with James McGuire and the folks at RBC today about their new mobile app.

I had already picked up the iphone version when it was launched Friday, and today James, Eddy and Jill took us through the Blackberry version.

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With the blackberry in particular it minimises the inherent device sluggishness with a very tight integration to the device native function keys, so I would see no reason for any learning curve for this app.

The iphone version is just plain fast.

This is I believe the first set of true apps for banks in Canada.  The other candidates rely on the browser which is usually sub standard for performance and usability on most of these devices.  This is particularly the case for the blackberry which may as well not have a browser based on my observation of peoples use.  (The advent of html 5 apps will change all that and improve time to market by allowing one app to run on all devices, but that day is not here yet.)

RBC mentioned that 80% of people have mobile devices and 44% of them desire mobile banking.  So this launch with coverage of all devices is a great way to go and sets the bar high for the competition.

Lots more information on the web site at rbcroyalbank.com/mobile and you can download the blackberry app there.  The iphone version is obviously in the app store where it already has 346 positive reviews just in the 3 full days since last Friday.rbc_iphone

 

 

 

 

 

Written by Colin Henderson

December 21, 2010 at 14:21

Posted in Uncategorized

2 Responses

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  1. Almost makes me wish I was an RBC customer.

    I’ve installed the CIBC iPhone app, but not really tried it out. Are you saying its not very complete relative to this RBC one?

    johnphilipgreen

    December 21, 2010 at 15:15

  2. @jpg – thats my impression. I do not bank at cibc so hard to be sure, but I am told on authority cibc are using the browser directly inside the app.

    Anyone reading this from cibc care to comment?

    Colin Henderson

    December 21, 2010 at 23:55


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