Has the thought leader out-thought himself?
Steve Rubel very publically erased his blogging history and jumped to Tumblr to start afresh. As he mentioned to Mathew Ingram at GigaOm the idea to to not confuse Google with old content that does not in his view reflect his social signals appropriately.
The shift to Tumblr is a choice that is his and no issue there. Although I found these stats interesting, with nothing particularly anti social about my choice, WordPress. The big surprise for me is the demise of Google’s blogger – it is all but dead.
Anyhow the larger question was why remove the old posts from his previous blogs. Mathew questions this approach and I would have to call it out as flawed. Steve’s thinking is that Google will get confused so he wants to keep his online presence simple and up to date with his current thinking. The flaw there is that, for example, current thinking 2 years ago was Posterous. What will current thinking be in 2013?
Anyhow, I still like Steve’s commentary and will continue to read.