The Bankwatch

Tracking the consumer evolution of financial services

Has the thought leader out-thought himself?

Steve Rubel very publically erased his blogging history and jumped to Tumblr to start afresh.  As he mentioned to Mathew Ingram at GigaOm the idea to to not confuse Google with old content that does not in his view reflect his social signals appropriately. 

The shift to Tumblr is a choice that is his and no issue there.  Although I found these stats interesting, with nothing particularly anti social about my choice, WordPress.  The big surprise for me is the demise of Google’s blogger – it is all but dead.


Anyhow the larger question was why remove the old posts from his previous blogs.  Mathew questions this approach and I would have to call it out as flawed. Steve’s thinking is that Google will get confused so he wants to keep his online presence simple and up to date with his current thinking.  The flaw there is that, for example, current thinking 2 years ago was Posterous.  What will current thinking be in 2013?

Anyhow, I still like Steve’s commentary and will continue to read.

Written by Colin Henderson

June 8, 2011 at 12:05

Posted in Uncategorized

4 Responses

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  1. If you’re in the business that Steve Rubel is in, this makes sense. He is a PR man pitching what he’s currently doing. Why clutter the web with what’s he’s done in the past? Are you hiring him or his firm based on what they did 5 years ago? 5 years ago, a lot of folks wanted to build a branch or their next thing inside Second Life.

    He’s staying current. May not be the best choice for a bank or credit union, but certainly a good idea for a PR guy.


    June 8, 2011 at 12:22

  2. Otto – that is rational. I just do not get why things that were said x years ago which presumably were pertinent and cutting edge at the time, would be better nuked.

    Colin Henderson

    June 8, 2011 at 13:06

  3. Hi Colin – Thought I’d jump in to say that there are so very many things I said years ago that I wish I hadn’t LOL. It would be great to just erase them. I’ve been having fun following your blog.

    Aneace Haddad

    June 10, 2011 at 18:55

  4. Indeed Aneace! Nice to hear from you.

    Colin Henderson

    June 10, 2011 at 23:21

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