The Bankwatch

Tracking the consumer evolution of financial services

QR code errors from Boeing demonstrates misunderstanding of the format by marketers

This is the page (below) that the QR code in the 2 page ad in new
Foreign Affairs takes you to. QR is the most mis-used, most
misunderstood import from Japan ever!

The use in Japan takes you to an offer or coupon designed for your
phone. By definition you have to be on a phone to use it.

So why are North American marketers using it to link to their desktop
format website? Then of course at least get the URL right. This
should not be hard for one of the top technology companies in the
world.

Written by Colin Henderson

February 17, 2012 at 23:33

Posted in Uncategorized

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